Creator.co

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Vancouver, BC

Creator.co

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Be the first to review!

Vancouver, BC

Growth Marketing Manager

Vancouver, British Columbia (view on map)

Posted 1 month ago

Job Description

Growth Marketing Manager

Company: Creator

Title: Growth Marketing Manager

Status: Full-time, Hybrid

Creator.co is one of the leading Influencer Marketing Platforms in the market, and one of the fastest growing start-ups in Vancouver. 

• #1 on Smartsites
• 4.7 Stars on G2
• Top ranked platform on Influencer Marketing Hub

Creator.co is an innovative platform that empowers creators, influencers, and brands to collaborate and thrive in the digital space. We're revolutionizing the way brands and influencers connect by streamlining the creative process, optimizing marketing campaigns, and delivering measurable results.

Our vision is to be the destination for Brands and Creators to connect, collaborate, grow, and earn more money.

About the Role

As the Growth Marketing Manager at Creator, you will spearhead our customer acquisition efforts, driving towards ambitious quarterly growth targets and fueling pipeline expansion. We are seeking a dynamic and strategic B2B marketer with a proven track record in executing performance-driven marketing campaigns across various stages of the customer lifecycle.

This person will be a systems-thinker who can create a scalable growth marketing program across SEM, Paid Digital, Website and Email. You'll play a key role in helping Creator scale the business globally working with the marketing and revenue team to optimize performance across the customer lifecycle.

Responsibilities:

• Own and manage our SEM, Digital Advertising, Web lead and Email nurture program from defining an overarching strategy to mapping out the channels, campaigns, audiences, ads, etc.
• Create and execute the lifecycle marketing strategy to drive self service sign-ups and demo requests
• Oversee and optimize demand generation budget and deliver intended lead gen outcomes.
• Ensure proper tracking is built so we can clearly identify the specific demo bookings coming from each campaign.
• Understand and monitor sales KPIs like qualification rates, conversion rates, ARPU, and time to win by source.
• Work with the rest of the marketing team to build out a lead scoring framework to optimize revenue from demos booked.
• Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles.
• Document all experiments and generate regular reports on wins and failures for the broader revenue team.
• Work closely with marketing, product, sales and operations departments to develop and implement new ideas and tactics for driving engagement and acquisition.
• Develop and maintain a deep understanding of user behavior throughout the marketing funnel.
• Identify gaps and opportunities for improvement in our marketing funnel and design experiments to fill those gaps.
• Implement segmentation using our existing install and customer base data and leverage these segments for personalization customer journeys.
• Own, write, and produce customer lifecycle communications including ad copy, landing pages, email marketing, in-app notifications, pop ups, and personalized outreach.

Requirements:

• Experience working in a growth marketing role in a SaaS organization, with a strong understanding of how to optimize performance through the customer lifecycle.
• Strong grasp of current digital marketing processes with a track record of successfully ideating, scoping, building, implementing and measuring growth marketing strategies and campaigns.
• Experience owning an ad budget.
• Analytical mindset. Strong systems thinker with a knack for digesting data, drawing meaningful insights and making strategic recommendations.
• Performance-driven. Demonstrated ability to meet and exceed KPI targets.
• Experience with Google Ads, LinkedIn and Email marketing are a plus.

Skills and Experience:

• 3+ years of growth marketing experience in B2B SaaS.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience writing marketing briefs, creative briefs, and/or business briefs.
• Excellent communication and project management skills.
• Experience influencing stakeholders and making strategic recommendations contributing to business growth.

What we offer:

• A competitive salary and benefits package (health, dental, and vision insurance)
• A vibrant office in downtown Vancouver with the flexibility of remote work 2 days per week
• An inclusive environment with a team of passionate and talented individuals.
• Opportunities for personal and professional growth, with access to industry events and conferences.
• A supportive company culture that values collaboration, innovation, and communication.

Compensation Range:

We offer a starting salary of $75,000-100,000 CAD + equity depending on experience.

Total compensation includes Salary, bonus, benefits, and other perks.

With your resume, please include answers to the following questions when applying:

• What excites you most about the opportunity to lead growth marketing efforts at our company, and how do you envision contributing to our growth trajectory?

• Discuss a time when you faced challenges in scaling a marketing campaign or strategy? How did you overcome these challenges?

• Share an example of how you were able to optimize performance through the marketing funnel to drive leads and sales opportunities? What were the key strategies and tactics you employed?

• Collaboration is crucial in a growth marketing role. How do you work cross-functionally with other teams such as product, sales, and engineering to achieve growth objectives?

• Describe your approach to A/B testing and experimentation. How do you decide what elements to test, and how do you analyze and iterate based on the results?